10 business days from initial contact to cameras rolling.
While the “normal” pre-production window is four weeks, sometimes you’re just left with no options. Our client came to us with an emergency: their production for MINI that was supposed to be shot on an LED volume in Montreal had fallen through and they needed to know if this shoot could be done practically, still in the same production window.
Location, Location, Location.
Tasked with securing Old-Town Montreal style locations, country roads, mountain look outs, and a modern neighbourhood our producers worked with all of our connections to secure permits within days of submitting. What seemed near impossible at first became a streamlined reality.
nimble budget
This project came to us with the client in a pinch and without a regular budget for this scope of shoot. Our roots are in the nimblest of filming styles from the action sports world. For us this became an adaptation of our roots with our current project scopes, trimming all the fat we could to ensure we could still maximize what was in front of the camera. Sometimes tailgating can be more fun that a video village tent anyways!
on time, on budget
With just the ten business days of pre-production time we rallied together an all-star crew to make this happen, leaving the client shocked that if even got pulled off. The TVC went to air nationally just two weeks after wrapping.
